DELIVERABLES

Deliverable 2.1.2 – Project website
Construction of the project's website, which will be updated and maintained for its entire duration, being the official website for promoting the project and its actions. Its operation will contribute to the electronic promotion of tourism in the cross-border region, highlighting the businesses involved in tourism development.
Deliverable 2.1.3 – Printed and electronic information material

Printed and electronic material publicizing the project both for its ongoing actions as well as after its completion.

Deliverable 2.1.4 – Public Events
Organization of a meeting at the beginning of the programme
Deliverable 2.2.4 – Public Events (2 Final and 2 Open)

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Deliverable 3.1.5 - Equipment for creating and displaying tourist information
Digital (audio-visual) informational material to promote tourist packages -itineraries and regional brands, for television and online promotion, as well as promotion on social networks.
Deliverable 3.2.1 - Inventory and Mapping of the crossregion tangible and intangible assets and related tourism services

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Deliverable 3.2.3 - Development of a series of ready-to-market experiential tourist packages

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Deliverable 3.2.4 - Organisation of Travel Blogger Experiences

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Deliverable 4.1.5 - Creation of a Handbook

Kilkis Development Agency S.A. OTA (ANKI) is working on producing a user-friendly Methodological Handbook for the management of sustainable tourism products and projects, in the framework of implementation of the actions of the NETOURAL project.

According to the World Tourism Organization (UNWTO), sustainable tourism is "tourism that takes full account of its current and future economic, social and environmental impacts and meets the needs of visitors, the industry and communities to the receiving destinations". It also recommends the activity "considered to lead to the management of all resources in such a way that economic, social and aesthetic needs can be met while maintaining cultural integrity, basic ecological processes, biological diversity and the life support system". The large family of sustainable tourism includes soft tourism, green tourism, alternative tourism, etc.

In Greece, with tourism providing 25% of GDP and being the steam engine of the economy, sustainable tourism offers the rails it needs to move even further forward. Sustainable tourism can contribute to maintaining high and stable levels of economic growth not only in the tourist regions, where it is a key pillar of economic and social life, but also in the entire country. The main objective of the current national tourism policy is to turn Greece into a model country for sustainable tourism.

Therefore, the creation of such a "tool" for businesses and policymakers in the tourism sector is absolutely imperative and crucial, especially for the Kilkis Regional Unit and the cross-border region in general where, on the one hand, sustainable development is a political choice of the central government, and on the other hand, tourism development lags behind, although the environment is perfectly amenable to and attractive for the development of sustainable tourism.

Deliverable 4.2.3 - Consulting actions on funding tools and start-up development on the alternative tourism sector

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Deliverable 4.2.4 - Workshops on using apprenticeships and internships as a tool to increase the employability of low and medium-qualified people in the tourism sector

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Deliverable 5.1.2 - Organization of a local event / micro-exhibition for operators in the cross-border area
Deliverable 5.1.3 - Networking and Synergies: Tourist festivals and events, Participation in tourist exhibitions/fairs
Participation in a high profile tourist exhibition/fair so as to develop synergies and exploit the NETOURAL concept.
Deliverable 5.1.4 - Elaboration of a marketing & branding study

Kilkis Development Agency S.A. OTA (ANKI) is developing a tourism marketing and strategic destination branding plan for the Kilkis Regional Unit in the framework of implementation of the actions of the NETOURAL project. The action is carried out with the aim of strengthening tourism development in the cross border area, in the light of transnational cooperation, with an emphasis on sustainable tourism and its alternative forms (wellness, wellbeing tourism, etc.).

The activities for the implementation of the action include:

  • Presentation of application examples from international and national experience;
  • Presentation of European, national, regional and local policies related to tourism development;
  • Mapping and evaluation of the existing situation in the Kilkis Regional Unit as a tourist destination, in view of exploiting the opportunity to create a competitive identity and a unique value proposition;
  • Diagnosis and evaluation of existing tourism resources (natural, historical, cultural, etc.);
  • Tourism development and promotion activities;
  • Analysis of trends and prospects of the wider environment of the tourism economy;
  • Targeting attractive markets and market segments, based on expected profitability and specific product characteristics of the destination;
  • Creation of specialized tourism products to be promoted through Marketing Actions;
  • Identifying and shaping desired image and identity;
  • Identifying potential markets and targets, market segmentation, evaluation of promotion and support channels;
  • Development of a route management system, supported through new technologies.
Deliverable 5.2.1 - Organization of pilot workshops on alternative sustainable tourism

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